Indoors or out, personal training is in high demand. How will you keep your offering fresh?

Now, in a new blog series, we’re taking a deep dive into the trends where we specialise – something Physical is uniquely placed to do as a market leader in 13 of the ACSM’s top 20 fitness trends for 2023.

The topic this time: outdoor activities and personal training, trends 6 and 10.

Of course, outdoor activities are about far more than personal training, embracing everything from hiking to running, cycling to paddleboarding to kayaking. However, with exercise moving outdoors for much of the pandemic, we’ve seen an uplift in the number of personal trainers looking for small, portable pieces of equipment to mix things up and offer variety when training in the great outdoors. And with outdoor exercise seemingly here to stay – unsurprisingly, given the many scientifically proven mental health benefits to complement the physical rewards – we’re here to help, from resistance bands to boxing gloves, skipping ropes and agility ladders to TRX suspension trainers and more!

We’re able to inject even more creativity on permanent gym floors, creating innovative training spaces where personal trainers can keep workouts fresh and fun to drive client engagement and success.

Functional training, free weights, personal training, small group training… these are the styles of training Physical specialises in, with an unparalleled catalogue of world-class products as well as decades of expertise. We love working from the ground up, partnering with our customers to create fitness playgrounds that inspire and that give PTs the perfect environment to create ‘wow factor’ workouts – workouts that deliver real results for their clients and for the business.

We start by understanding your needs. What are you looking to achieve? What is your brand all about? Who are your customers and what motivates them? To this, we add our own 30+ years of expertise and insight to ensure the result is as relevant and future-proofed as it is wow factor.

Space planning is next, designing the new space in a way that inspires footfall. We offer guidance on the ideal product mix for your needs and help you strike the perfect balance between innovative, engaging equipment and breathing room that allows users to flow around and enjoy that equipment. 

We also look at ways to build your brand, including within the training space itself. From wall graphics to custom-branded flooring and equipment, our in-house design team can do it all.

Our turf tracks are a very popular option: think artificial turf, designed to withstand the rigours of heavy use, that’s been customised with your brand’s logo and colour scheme – as well as all the markings you need for your signature workouts – to create a gym floor centrepiece that’s as functional as it is attention-grabbing. 

If you’d like custom-branded equipment, we can do that too. Alternatively, our ever-growing Performance range of products is deliberately understated in its PHYSICAL branding, allowing yours to be the brand that shines.

The short version: We’re the only call you need to make to bring your dream personal and small group training space to life.