Gym turf tracks: Why cheaper products can be false economy

‘Experience’. This is what fitness consumers now seek. And so gyms and studios are pushing the boundaries to encourage repeat visits, layering engaging experiences on top of their products and services.

Having unlimited funds would make things simple, but all operators must operate within the constraints of their budgets and limitations. And so every decision, every investment, involves a balancing act: will the uplift in member experience justify the expenditure in xyz product?

When it comes to premium commercial gym flooring, the answer is categorically YES.

Commercial gym flooring: The foundation of every workout

It’s no overstatement to say that gym flooring underpins every workout, as important as the equipment you place on it. 

And quality really does matter. While the temptation might be to choose a cheaper gym flooring solution for a lower initial outlay, the longer-term outcome can often be frustration and a need for costly replacements and/or repairs.

With turf tracks – the centrepiece of so many functional training zones – the difference between value and false economy is stark. 

So before you settle for the apparently ‘good deal’ down the street, it’s important to understand why Customgrass – exclusively distributed in the UK by Physical – stands apart as the long-term investment that keeps on delivering.

Wear and tear: False economies in commercial gym flooring

Imagine your sleek, branded turf track with its crisp lane markings and logos. 

Now fast-forward a few months of intense workouts. The condition of the flooring may shock you.  

Cheap turf tracks often use cut-and-glued or painted-on markings that are vulnerable to wear and tear. We’re talking peeling, lifting and fading, leaving your once-pristine floor looking worn and unprofessional – not to mention potentially hazardous. 

Loose-lay turf tracks are another common mistake. If you absolutely need a turf track you can move, our partner Ecore manufactures heavy, 12mm rubber-backed interlocking tiles. If you’re simply looking to loose-lay turf as a cheap solution… don’t! Standard weight turf must be properly bonded to the floor to run 100kg sleds along it without rippling and potentially even tearing.

Get any of this wrong and it can mean…

• Disappointed members: A gym floor that deteriorates quickly creates a negative impression, impacting member satisfaction and potentially leading to churn.
  
  
• Maintenance headaches: Replacing damaged markings – or even the whole floor – is costly and time-consuming, disrupting your operations and requiring additional expense.
  
  
• Safety concerns: Loose or uneven markings can pose a trip hazard, as can ripples and tears in your turf, leading to potential injuries and liability issues.

The woven advantage of Customgrass

Customgrass takes a fundamentally different approach in the production of its commercial gym flooring. 

Markings and logos are intricately woven into the turf at the point of manufacture, becoming an integral part of the fabric. This eliminates the weak points of glued-on elements and ensures…

• Unmatched durability: Woven markings withstand even the most rigorous use, maintaining their integrity and colour vibrancy for years to come.
  
  
• Seamless aesthetics: Your branding shines through beautifully – an integral part of your gym flooring – ensuring a professional and consistent look that impresses members.
  
  
• Reduced maintenance: Forget replacements and repairs. Customgrass delivers long-lasting performance, minimising downtime and maintenance costs.
  

When installed by our specialist fitters, Customgrass artificial gym turf is commercial gym flooring that won’t let you down.

More than just durability

And it isn’t just about the practical benefits, with Customgrass also giving you the scope to design your dream training space.

• Customisation: From logos and slogans to colour schemes and specific markings, your gym turf track reflects your unique brand identity. It can even be designed to accommodate your signature programmes and classes.
  
  
• Expert support: Our team guides you through every step – from design to installation – providing invaluable expertise and ensuring a perfect outcome.
  
  
• Fast turnaround: Physical can create your custom turf track in as little as four to six weeks.

Invest in the experience 

In short, Customgrass is an investment that will pay off over time.

With a promise of long-term value, exceptional aesthetics and peace of mind, choosing Customgrass allows you to focus on what matters most: providing your members with an unparalleled fitness experience.

Need more proof? Brands such as Red Bull UK, Liverpool FC, GLL, Anytime Fitness and The Shredquarters already trust Customgrass. Why not join them and experience the difference for yourself?

Contact Physical today to discuss your dream gym flooring and unlock the full potential of your training space.

Think ahead. Choose wisely. Choose Customgrass. Trust Physical.

View our fantastic range of Customgrass artificial turf tracks and let yourself be inspired by what other gyms have done – then get in touch to discuss your dream gym flooring! We’re here to bring your vision to life: sales@physicalcompany.co.uk