Game joins Physical Company

Fitness solutions provider Physical Company has announced the appointment of Laura Game as Account Manager with a specific focus on the reseller market – a new role for the business as it looks to cement its reputation as market leader in customer service.

With a background in fleet management and a passion for health and fitness – her first job was as a personal trainer for Fitness First – Game joins Physical Company from Core Health & Fitness, where her most recent position of EMEA Key Account Manager saw her working with both EMEA key accounts and UK dealers.

Physical Company Sales & Marketing Director James Anderson was himself previously at Core Health & Fitness, where he was impressed by Game’s customer service skills. He explains: “In a field where everyone needs to be able to build strong relationships, Laura still manages to stand out. She has a fantastic ability to make people feel genuinely looked after."

“In her new role with Physical Company, she will be able to bring her excellent communication skills into play in the reseller market, ensuring both our direct customers – the numerous providers we collaborate with – and end clients receive the sort of seamless, friendly, attention-to-detail style of service we all want to experience as a customer.”

He adds: “As Physical Company continues to grow, the addition of people like Laura to our team will ensure we still maintain the personal touch on which we have always prided ourselves.”

Game says: “Ours is a dynamic, exciting industry, and within that I’m thrilled to be joining a growing company with such a fantastic range of genuinely motivating products. I’m looking forward to engaging with UK resellers, assisting them in creating the best possible solutions for facilities across the UK.”

To get in touch with Laura, email: or call: 07375 930 663