Anytime Fitness UK and Physical Company Announce Partnership
Anytime Fitness has partnered with Physical Company to supply flooring throughout the UK club network as part of a major upgrade roll out plan.
Products have been specifically manufactured by leading global supplier, Ecore Athletic, exclusively distributed by Physical Company in the UK, to reflect the Anytime Fitness brand colour palette. Physical Company worked in close consultation with Anytime Fitness to select product lines which will provide the durability, performance and aesthetic qualities needed to serve a busy, commercial environment, whilst also contributing to the overall look and feel of the environment. Priority clubs are those selected for ‘Generation 2’ upgrade to bring them in line with the company’s switch from a ‘convenience’ to ‘coaching’ philosophy.
Luke Pilkington-Amps, Head of Procurement at Anytime Fitness says, “Working with a trusted flooring supplier such as Physical Company supports us in our ongoing commitment to commercial excellence. The sites completed to date look professional and are performing well both aesthetically and operationally. We create exercise experiences rather than spaces and flooring forms a foundation for this ethos. A poorly selected product can look shabby in no time and adds little to our members’ overall experience. Physical Company offers one of the largest, most versatile and diverse flooring ranges on the market and we have managed to choose a selection of products which effectively meet the needs of our ever-evolving clubs.”
Products selected for use include: Ecore Rally, SmashTile, 8mm Rubber crumb and Spectator, an Ecore luxury vinyl.
John Halls, Managing Director at Physical Company comments, “Anytime Fitness currently consists of 165 clubs, with more joining the network every month and a growth target of 200 clubs in 2020. Updating all clubs to accommodate our flooring solutions is going to take time but the plan is to complete all existing clubs by 2022. As new clubs join the network, we will install as part of the initial fit out.”