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The Shredquarters Functional Fitness Franchise


Project scope

When functional training gym The Shredquarters decided to expand into franchising, it turned to Physical Company as the ideal partner for its turnkey solution: high-quality, affordable, and able to provide everything needed to kit out the clubs.


Shredquarters’ ethos is to keep things simple: “Ours is a high-end offering without the high-end price tag,” says owner Adam Waters. “Our focus is on supporting members towards the results they want. Substance first, then style.”

Having made its mark in Reading, over recent months Waters has had significant interest from people wanting to take on a Shredquarters franchise.

“I believe the high level of interest in our franchise model comes down to the fact that it’s a great product – as good as anything out there – at an affordable price,” says Waters. “We’re not focused on making money upfront: we want to make it affordable for franchisees, get them out there and make them successful.”


“By keeping things simple in terms of equipment and fit-out, the investment needed to build a Shredquarters club is very reasonable,” adds Waters.

This strategy is supported by Waters’ choice of Physical Company as equipment partner. Supplying a full complement of flooring and free weights, rigs and punchbags, TRX, battle ropes, Olympic bars and storage racks, Physical Company is able to deliver a high-quality, affordable, one-stop-shop solution for all franchised sites.

“The equipment is really good and priced well. We’re also able to get everything we need from one supplier, including flooring, where previously we were sourcing different things from different places,” confirms Waters.



The results

Following the launch of the first franchise club in September 2020, Waters has a number of other agreements already signed.

“I’m all about relationships, so Physical Company will be kitting out our franchises moving forward,” he confirms. “They’re nice people who do what they say they’re going to do, when they say they’re going to do it.”