Already the owner of a successful high-end PT business, but wanting to reach further into the community, Rob Suchet and his team created a new boutique studio concept where the social network would support people’s success.
He turned to Physical Company to equip the HIIT studio. “For me, it was the combination of great products with really personal service,” he explains. “I like dealing with people, not corporations.”
Adopting a culture of movement and health, Class Boutique Fitness offers both HIIT and yoga to help customers achieve a broad range of transferrable fitness for everyday life. ‘Upper Class’ sessions on the timetable offer lower impact options for older adults and new exercisers. And all of this is supported by a nutritional offering based on healthier choices, not dieting.
In the HIIT classes, which combine cardiovascular and resistance training in one workout, cycling was favoured over running as an accessible cardio option. The AirBike was selected for this, while for resistance, fully stocked Evo benches – inclinable, with integrated storage and colour-matched to the studio’s branding – ensure everyone has all the kit they need immediately to hand. Physical Company also supplied top-of-the-range Ecore Bounce 2 flooring.
“More than anything, we wanted an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class,” says Rob. “Our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.”
He adds: “We still have to prove the concept and ensure this first studio really delivers, but it’s looking good so far. As a result, we’re already getting early interest from investors, with a view to possible expansion via franchise.”