Turfgrass and Physical Company renew their vows
Physical Company is delighted to announce the renewal of its partnership with Beaulieu International Group, which will see Physical Company continue to distribute Beaulieu’s market-leading Turfgrass flooring solutions to the UK market.
Designed to bring an outdoor training experience to the gym floor via a range of robust flooring solutions, Turfgrass product lines span the Customgrass, Putting Green and Score brands, all of which Physical Company distributes across the UK.
“The gem in the product line is the game-changing Customgrass range,” says Physical Company managing director John Halls. “It employs a unique method of weaving branding and markings into the turf at point of manufacture, rather than painting them on or cutting and gluing them in as separate elements.
“This means the markings and logos are integral to the product, rather than an add-on, resulting in a single piece of flooring that looks great, is extremely durable and withstands constant heavy use.”
Unsurprisingly, then, Customgrass solutions have become a go-to for operators across the sector – from Red Bull UK to Liverpool FC, multi-site brands such as Anytime Fitness and GLL to boutique-turned-franchise The Shredquarters.
Its customised sprint tracks have proved particular popular, as James Anderson, sales and marketing director at Physical Company, explains: “Physical Company can collaborate with TurfGrass to create custom turf – your logo, your slogan, your branding, your colour scheme – in just 4–6 weeks. This is a great way to create instant impact on your gym floor and is very popular among our customers.
“Alternatively, we can supply off-the-shelf Customgrass, with a standard design, in as little as 1–3 days.”
He continues: “We like to add value for all our customers, so if you’d like to customise your turf, Physical Company offers a fantastic in-house design service. All you have to do is provide us with your brand assets; we then turn it into an eye-catching design for your gym.”
“Physical Company believes in collaborating from the ground up with its customers, and that starts with high quality flooring,” says Paul Holt, UK & Ireland manager for Beaulieu International Group. “It’s just one of the reasons why we’ve enjoyed such a strong relationship with the Physical team over the last two years, and why we’re delighted to now renew that partnership for a further two years.
“With the continued growth in functional forms of training, we’re seeing more and more demand for high quality artificial turf solutions that are capable of withstanding constant commercial use. Our partnership with Physical Company allows us to concentrate on what we do best – manufacturing these solutions – safe in the knowledge that our distribution is in safe hands.”
“We’re delighted to renew this fantastic partnership, which ensures we’re able to bring genuinely game-changing products to our customers across the UK,” adds Halls. “These premium flooring solutions are unparalleled in their quality and durability and are deservedly a hugely popular part of our portfolio.
“We’d like to thank Beaulieu International Group for its continued faith in us as a trusted partner, and we look forward to continuing to grow its brands across the UK.”