Physical and Johnson Health Tech (JHT) have announced a new partnership whereby Physical becomes JHT’s preferred flooring supplier and reseller of JHT’s Vision range of cardio and strength equipment.
The partnership is showcased throughout JHT’s new European Training Centre and Showroom in Reading, Berkshire, which opened on 17 September. Featuring a fully-equipped gym alongside a dedicated training space and a branded partner meeting room, all flooring has been supplied by Physical.
The brief to Physical was simple, said Matt Pengelly, managing director of Johnson Health Tech UK: “Install the flooring you’d choose if it were your own gym.”
The result is a zoned solution that instantly identifies and accentuates the distinct equipment ranges and training concepts on show: EcoFit for the main gym, Vision zone and Sprint 8 zone, the latter featuring a prominent Sprint 8 logo; EcoMax tiles for the free weights zone; and Valera RXT for a herringbone wood-effect floor in the hotel-style side room that houses Onyx – JHT’s premium equipment range.
All flooring choices come from Ecore’s new premium EcoSurfaces range, exclusively distributed in the UK by Physical, and mark the first EcoSurfaces installation in the UK fitness sector.
Finally, through the middle of the gym runs a 10m x 4m, four-lane Custom Grass track – bright red with white markings to echo JHT’s brand colour scheme.
Pengelly said: “We’ve known the Physical team for years and enjoy a deep-seated relationship with high levels of trust. Physical was our first-choice showroom flooring partner and we’re delighted to formalise that partnership to the benefit of all our customers.”
“We are proud to partner with JHT to bring together the best of the best for its customers,” confirmed John Halls, managing director at Physical.
“We are also hugely excited by the opportunity to bring our customers and prospects to JHT’s new European Training Centre and Showroom. In this exceptional space, they will be able to see, feel and experience not only our flooring but also the Vision range – a fantastic value proposition for the commercial market that Physical is delighted to be selling in the UK.”
