Project scope

Working through reseller Blue Fitness Gyms, provide equipment for the development and onward provision of two workout spaces at Europa Point Stadium, Gibraltar, The Rock’s regenerated sports complex, catering for the physical activity and sporting needs of everyone visiting or living in the territory

Mission

Provide a world class work out experience to everyone residing or visiting The Rock from pro-sports teams to community users.

Strategy

Work with Blue Fitness Gyms to select equipment and flooring solutions that can withstand constant use by competing, world class athletes. Focus on performance, whilst also ensuring products and flooring contribute to the overall aesthetics, reflecting the multi-million stadium investment by the Gibraltar Football Association (GTA)  and the Government of Gibraltar.

The results

Physical Company products have seamlessly integrated with other suppliers - Exigo and True Fitness, to deliver world class training facilities to Gibraltar. In addition to supporting the training needs of resident sports teams and local communities, the facilities also enabling the territory to attract pro-sports teams to Gibraltar to enjoy effective overseas training camps.

Andy Dick, Founder of Blue Fitness Gyms, says: “Physical Company provides me with peace of mind. When I look my clients in the eye and promise to deliver outstanding service, within budget, on time, I need to be able to count on my partners 100 per cent.

“Physical Company always delivers. In addition to outstanding service, Physical Company’s global network of leading suppliers provides me with one-stop access to world class equipment and flooring brands I am proud to recommend to my clients. I have been a reseller for Physical Company for 3 years and look forward to many more.”