Are you a Fitness Professional? Register for an account here to benefit from trade prices

Picture of a Gym

"They have never fallen into the trap I’ve seen on more than one occasion where supplier over-promise and under-deliver...The service is second to none and that’s why we keep coming back to Physical Company...."

Chris Southall, Leisure Director at Village Gym

Over the past 18 months Physical Company has been working with Village Gym, across a number of its sites to provide effective and durable functional training equipment.

The scope of work has ranged from providing small equipment orders to fitness studio enhancements and, most recently, a full refurbishment of its flagship facility ‘London Watford’ in Elstree.

Ticking all the boxes

The Village Gym group has a total of 28 sites, averaging around 3,000 members per club and catering for both regular members and hotel guests. Each club has been kitted out with latest equipment lines from Technogym and offer an unrivaled selection of Les Mills group fitness classes. By joining any one of their 28 state-of-the-art facilities members also have access to a large, heated swimming pool, relaxing sauna, steam room and spa pool.

Village Gym felt immediately confident and comfortable with Physical Company account manager Lloyd Salmon who was assigned to fulfill its requirements. “Lloyd was instantly engaged with our concept, listened carefully and understood straight away what we needed,” says Chris Southall, Leisure Director at Village Gym. “He was upfront, positive and had a great ‘can do’ attitude. We felt sure he could deliver on time and on budget and we weren’t disappointed.”

Village needed kit to cater for not only their regular members but hotel guests, too. Having worked closely with Lloyd on a few smaller projects, Village decided to undertake a full refurbishment of its flagship site ‘London Watford’ with his help. Village needed a supplier partner who could offer them not only durable and great looking kit, but also someone who was completely committed to also deliver on price point. Physical Company ticked all the boxes.




Transforming the gym at London Watford

As part of a wider refurbishment project the gym at the London Watford site has now been transformed into a vibrant space complete with a dedicated functional training area and brand new turf flooring. Using his expertise Lloyd was able to work closely with Village Gym to provide a full range of equipment and brand new flooring to suit the needs of the brand and their customers alike. It was a collaboration between Village Gym and Lloyd that led to them selecting Physical Company’s colourful Neo-Hex Dumbbells, Pump Sets and Mats for the group exercise studio. They also chose the BOSU Balance Trainers, Kettlebells, Olympic Bars, Bumper Plates, Battling Ropes, Power Bags and Physical Company’s unique ParaVillage gymllettes. In this way they managed to cater for regular members who would look to progress and develop their workouts and skills on the more innovative and unusual kit while also meeting the needs of the casual, hotel clientele who typically like to find a well-equipped gym with plenty of familiar-looking kit.




The Result

“We’ve been equally impressed by the dedication and determination from Lloyd to get the job completed and his support has been phenomenal,” says Chris. “Lloyd really understands our brand and what we are about. This is fantastic as it has meant that all the products within Village Gym turf “We have been thoroughly impressed by the way Lloyd has handled our account throughout this entire process,” says Chris. “He and the rest of the team at Physical Company our clubs are completely the right fit and suit the needs of our customers.have been absolutely realistic with us throughout the projects on what’s been possible to deliver. They have never fallen into the trap I’ve seen on more than one occasion where supplier over-promise and under-deliver. With Physical Company, what you see is what you get. They have plenty to choose from so there are always plenty of options. Having made our selections, the service is second to none and that’s why we keep coming back to Physical Company.”