In January 2016, Physical Company were approached by independent operators StudioBelle and The Armory, based in Warminister, to support them expand their member offering and supply brand new equipment.
Studiobelle was set up in 2014 by sisters Alex Mason and Liz Bunyard with their business partner Angie Bell. With a predominately female audience, Studio Belle offers over 100 classes per month ranging from Spinning® to HIIT and everything in between.
Studiobelle prides itself on a welcoming atmosphere that encourages everyone to support each other in order to achieve their goals and they even offer their clients six goal and nutritional plans. Using their expertise and knowledge, Physical Company was able offer an extensive range of brand new equipment that would not only reflect the ethos of the studio but that would also enhance its current offering.
The studio now boasts a wide range of brightly coloured Neo Hex dumbbells, Battling Ropes, kettlebells, strength bars, slam balls, medicine balls and stretch mats, which have all been carefully selected.
“I came across Physical Company at LIW and was really impressed not only by the wide range of equipment it had to offer but also the knowledge Physical Company has of the market sector,” says Alex Mason, co-partner of Studiobelle. “All of the equipment they have provided is well suited to our classes and thanks to Physical Company we are now able to expand our offering to run specific Bar Bell classes for our members, which have proven to be a huge success over the past six months since installing the equipment.”
Physical Company has also fitted out The Armoury, a specialist strength and conditioning facility which operates in partnership with Studio Belle. Owned and managed by Nick Bunyard and Mark Mason (Liz and Alex’s respective husbands), the 600sqm facility is also Warminster’s only CrossFit gym through its affiliation with CrossFit Civitas. The Armoury runs three dedicated CrossFit sessions per week and its open gym is available any time. In addition, members of Studiobelle use the facilities for dedicated boot camp sessions.
Physical Company relished the chance to use its expertise to recommend a wide variety of equipment which would suit the Armoury’s needs and audience. The studio has now been fitted with products from Physical Company’s best-selling, more familiar ranges - such as dumbbell and kettlebell stacks and racks, Power bands and Wall balls – alongside more recently launched, intriguing products including Olympic bars, Battling Ropes, Stroops accelerator and Dawg sleds. The installation team also advised and fitted the facility with Bladerunner flooring and a Prowler Turf sprint track.
“Physical Company has a fantastic footprint and range products within the market place. Having known the organisation for a few years I knew they’d be able to deliver on a wide range of products that were both durable and innovative for our members, so it was a no brainer really when deciding which company to supply our equipment,” says owner Nick Bunyard. “We are absolutely delighted with the results that Physical Company has been able to deliver. As we look to expand our business I have no doubt that Physical Company will continue to support us in providing high quality equipment and exceptional service.”