Leading equipment supplier Physical Company has expanded their 2014 product range to offer a complete line of studio equipment which meets the needs of the commercial customer.
Tufftech, Physical Company’s own range of commercial grade strength equipment has been bolstered to include a new range of PU Dumbbells, and Rubber-Hex and PU Barbells. All PU products have increased durability and provide a sound investment for commercial customers.
A Platinum Range has also been introduced to provide more colour options across Kettlebells, Pilates Mats, Club Core Rollers and Yoga Blocks. The additional choice means all customers can now find products to suit the colour scheme of their club or studio, something Physical Company has found is becoming increasingly important to operators.
‘Our goal has always been to offer a complete studio solution and we feel that our extended product range enables us to do this,’ says John Halls, Sales and Marketing Director at Physical Company. ‘Our aim for the Platinum Range was to be able to offer attractive equipment, which enhances every studio, rather than clashing with their existing colour scheme. Since introducing our new lines we have seen an increase in commercial enquiries and we are now in a much stronger position to tender for new contracts,’ he adds.
Physical Company has increased their total offering by more than 10% and the 2014 catalogue boasts an incredible 1900 products.