--- PRESS RELEASE ---
Physical Company kits out Northwood Country Club in double quick time.
Physical Company – leaders in forward-thinking fitness equipment – has just completed a £20,000 gym installation in double-quick time for Darwin Wellness at the newly refurbished Northwood Country Club. The original Northwood Club was established in 1964 and new owners Darwin Wellness wanted to retain the country club environment while introducing new training concepts. It chose Physical Company to advise on the best combination of equipment and requested the complete installation within two weeks. The installation was complete early April and Northwood Country Club officially opened May 1, 2015.
Physical Company relished the project which gave the installation team free rein to recommend a wide variety of equipment from its best-selling, more familiar ranges - such as dumbbell and kettlebell stacks and racks, stability balls, medicine balls, and machine attachments – to more recent launches and intriguing products including Olympic bars, Battling Ropes and Speed Ropes, Power Bags, the new BOSU Balance Elite and a compact yet complete TRX Rig
“We were delighted to take over the Northwood Country Club and my aim was to restore its country club feel to ensure the longstanding membership feels at ease here, while introducing some of the fantastic new equipment and training systems available to encourage younger members,” says Steve Plunkett, Darwin Wellness fitness director. “Physical Company immediately understood the brief, came down straight away to view the site, made their recommendations and delivered everything within 14 days. The combination of their amazing knowledge, access to the best kit available and skilful installation team meant that I could hand over the whole gym task to them and concentrate on the many other aspects of the Country Club’s refurbishment and reopening: I didn’t even need to put it down on paper,” says Steve. “I like the fact Physical Company is a total solutions provider and not just a supplier of kit,” says Steve. “In addition to advising on the optimum combination of equipment to suit our space and membership, they advised on the layout and ran Master Workshops to train our trainers to ensure everyone knew how to use everything to best effect before the doors opened.”
Darwin Wellness was specifically seeking a gym that is ‘PT friendly’ as many of its members opt for one-to-one or small group sessions on the gym floor. The layout has space around machines and a generous floor area for functional training to allow trainers and clients to interact in comfort. Clever use of platforms and isolation areas for dumbbells and cable work and careful placing of Star Trac cardio machines has resulted in a gym floor that is packed with the latest kit and multiple combinations that still feels spacious and open.
In addition to the new gym, the Northwood Country Club has a coffee shop, fully licenced bar with Sky Sports screens and a relaxation and beauty spa. “We wanted to create a space where people can relax and socialise as well as exercise,” says Steve. “Everything is of the best quality and we have taken care to balance the traditional with the new to make everyone feel welcome,” he says. “Our main demographic is 40-75 and our class timetable reflects this with plenty of Zumba, Pilates and Yoga sessions alongside relaxation and wellness classes. With the help of Physical Company, we are also introducing TRX, circuits with Battling Ropes and a body blast session using free weights.”
If you’re considering a total gym refurbishment or just looking for some innovative fitness equipment to bring life back to your training floor, then consider Physical Company today and give us a chance to provide you with a tailored solution that suits your every requirement.