Physical Company chosen as a distributor for Reebok

Posted on: 10/03/2014 In Category Studio Physical Company chosen as a distributor for Reebok

Global Fitness Company RFE International has chosen Physical Company as a distributor for Reebok’s New Professional Fitness Equipment.   Physical Company has previously worked with RFE to offer a selection of Reebok’s home-use products.   Leaders in forward thinking fitness equipment, Physical Company, will be one of a handful of fitness suppliers to offer Reebok’s new professional fitness equipment encompassing products from the Yoga, Balance & Recovery, Aerobic and Strength ranges.

“We understand the importance of working alongside well established fitness suppliers like Physical Company”, says Chris Melly, UK Professional Sales Manager at RFE International. “The Reebok brand is all about motivational fitness which transpires through our new range in attractive colour schemes and a gritty edge. Our range is designed for studios and functional training areas which capitalises on the latest fitness trends. We know that Physical Company will represent and support the brand through their experience in the commercial market and with their exceptionally high service levels. We look forward to working together throughout 2014 and beyond.”

The Reebok Professional Fitness Equipment will complement the existing 1900 products in the Physical Company catalogue, providing customers with a wider choice for studio and gym use. This will include the Reebok Core Board from the Balance range, designed to help improve balance through its unique ability to tilt and twist.   From the Aerobic range, High Density Gym Balls will be available in 55cm, 65cm and 75cm. Physical Company will also offer Reebok’s most recognised product in the industry - the Reebok Step. The newest design includes a textured bubble surface to add grip and improve functionality.   Further products include medicine balls weighing 1K – 10K and Yoga blocks and mats.

“We are thrilled to be developing our relationship with RFE International to offer Reebok’s new professional range,” says John Halls, Sales and Marketing Director at Physical Company. “Reebok is a globally recognised brand and we are confident the products will prove popular with customers. The range will provide exciting new options for any fitness facility looking to add the latest equipment.”

For more press information contact caroline@actionpr.co.uk / 020 7300 7380