Posted on: 02/05/2014 In Category Core Stability
PHILIP Lawlor has joined Physical Company as marketing manager - with a focus on strengthening brand identity to drive the company forward.
Working closely with sales and marketing director John Halls, Philip will play a crucial role in opportunities for re-branding Physical Company as well as assisting with product development and positioning.
He said: "Attending FIBO in my first week was the perfect way to comprehend the scope of the company’s influence in both UK and European markets.
"As marketing manager I will be looking at how we can develop the Physical Company brand over the next two years, giving them an identity which reflects the high quality range of innovative fitness equipment they sell, the quality of training and education they provide and their status as group fitness suppliers to major operators. I'm excited by the challenge and look forward to bringing fresh ideas to the company."
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