Mens Mentis Group will add Physical Company’s own brand Studio Line range to its online equipment sales platform, including colour coded pump sets, dumbells, kettlebells, matting, resistance bands and studio storage racks. They will also stock the freeFORM board, which Physical Company distributes in Europe for Australian company Fluidform Innovations.
“The equipment from Physical Company will fill in the gaps in our current range and provide us with a full array of top quality commercial fitness kit.” says Romeo Balogh-Wittman, General Manager at Mens Mentis Group. “Good quality and competitive pricing is a must in today’s fitness market, but still I believe that customer support and aftersales to be of a great importance too. Physical Company represents so much more than a product with a good price”, continues Balogh-Wittman. “They helped us out with a lot of specific information, adapted prices to our market and got involved in our projects.”
In addition to its sales arm, Mens Mentis Group offers design ideas, club management consultancy and financial solutions for the fitness industry.
John Halls, Sales and Marketing Manager at Physical Company, said: “Mens Mentis Group offers a fantastic service in the region so we’re pleased to help them complete their offering with our own brand equipment.”
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