LIW 2014

Posted on: 29/10/2014 In Category Core Strength LIW 2014

We were back at LIW earlier this month injecting new energy and innovation at this year's action-packed industry-leading event!

This year was all about showing the industry that Physical Company does anything but stand still! Our open-all-areas stand became a playground for the latest in innovative fitness equipment. Check it all out below:

 The functional zone attracted big crowds with its contant hive of activity. The demo team were seriously on fire ultilizing The Surge®, our new Soft Plyo Boxes, Bosu® Balance Trainers, FreeFORM Boards and Sand Ropes.

We were also proud to introduce one of the most influential brands currently on the market to Physical Company, and onto our stand –TRX. Our new partnership certainly turned heads at LIW and had the demo team hyped to say the least! It’s a fantastic piece of kit to work with, one of the best for developing strength, balance, flexibility and core stability simultaneously.

The launch of Total Gym’s Elevate Line became one of the major highlights at this year’s show. The four bodyweight resistance single-station machines created the foundation of the Total Gym® total body workout zone. Intuitive and simple to use, the Elevate Line gave visitors the opportunity to jump straight on to the equipment and use it with minimal guidance from the team – one of the key benefits of the line, and a reason why they’re set to trigger a new era in functional training.

Finally, our strength zone was home to numerous product launches and saw the introduction of Competition Kettlebells, PU Competition Bumper Plates, Pro-Olympic Bars and Lifting Layers.

“Not only are we moving with the times, but we are investing more and more in our entire range, ensuring that it not only meets our customers’ demands of today, but also meets the demands of tomorrow,” explains John Halls, Sales & Marketing Director.

LIW 2014 has been an exciting show. We are now looking forward to becoming one of the core highlights in functional fitness at LIW 2015! Next stop though… FIBO 2015 – Cologne.