The UK's biggest fitness convention took place at the Excel Centre in London over the weekend 19th July 2014. Physical Company was there in force to rub shoulders with the industry's finest fitness professionals and advise them on the most innovative fitness equipment and programming currently available.
Rocking up with the most enlightening display and imposing ‘Challenge Wall,’ the Physical Company stand was high on the destination list for many of the attending Fitness Professionals.
The launch of 3D:XTREME™ Powered by BOSU® and presented by co-creator and Master Trainer Greg Sellar was a huge success and an event sell-out. Built around ‘triplex training’, the concept fuses cardio, conditioning and core to achieve a group class hell-bent on achieving XTREME results.
Further demonstrating the usability of the BOSU® Balance Trainer, Greg Sellar and Kelly Edwards were back in the limelight on the second day for the ‘Double Up Double Down’ session. For those who survived 3D:XTREME, this provided an opportunity to learn how to exponentially expand the utility of BOSU® training with exciting ideas for solo drills, partner drills and team drills that can be used in group fitness, personal training, boot camp as well as circuit training and sports conditioning.
“FitPro has not only offered the opportunity to further build awareness of BOSU® as a truly unique balance, core stability and proprioception training device, but it also allows those who are both familiar with the product, or have just discovered it, to gain first-hand experience into its robust flexibility and adaptability into all aspects of fitness,” said John Halls, Physical Company’s Sales and Marketing Director.
Back at the stand, the ‘Pull-Up Challenge’ provided PT’s and fitness enthusiasts from around the UK to test their strength and determination on the Total Gym® GTS. 60 seconds was the allowance given for the contenders to pump out as many full-arm pull ups as possible in a bid to win the £100 prize. Even after a number of impressive efforts on the Friday, the leader board continued to broaden right through to the final hours of Saturday to provide new event leaders and overall winners. For the men, Graeme Brown stole the lead with 58 pull-ups, and Alice Shearer valiantly topped the charts for the women with 44.
Physical Company stood out as the prominent suppliers of innovate fitness equipment this year, and look to build on the show’s success in Birmingham later this year for Leisure Industry Week.