FIBO 2014 - Expanding into Europe

Posted on: 16/04/2014 In Category X-Lab Functional Training Rig FIBO 2014 - Expanding into Europe

Physical Company mark their 25th Year Anniversary with a fearless move into Europe to attend the worldwide Leading Trade Fair for Fitness, Wellness and Health – FIBO 2014.

After experiencing sustained positive growth in the UK through continued innovation, hard work and commitment - ensuring the customer is the priority, Physical Company are now well equipped and in excellent position to take on Europe!

 And what an introduction it was:

A record breaking 116,000 trade visitors

700 exhibitors from 38 Countries

FIBO Entrance

Above: FIBO 2014 here we come!

FIBO 2014 was a sell-out - buzzing from the start, Physical Company was holding its own along with the industry’s best in the Group Fitness and Functional Training hall. Showcasing the X-Lab Spider and accessorising it to the max, the advanced group training system created the base for regular body-pumping demo sessions that saw the crowds flock!

Demo Time

freeForm Demo

Above: Sue, Jess & Lewis putting the X-Lab & freeForm Boards to work

Live demo’s using the Stroops and freeForm Boards continued to pull people from the gangways to witness these highly innovative performance and exercise solutions.

The show raged on for a massive 4 days and allowed Physical Company to showcase their own range of commercial equipment covering studio, strength, mind, body, and functional. “With the total number of contacts made over for fair far exceeding expectations, we’re almost guaranteed to hit our show objectives,” reported Sales and Marketing Director John Halls, “it was fantastic to meet with potential new European distributors and build upon our already strong brand here in the UK. The response to our products on our stand was incredible, visitors were keen to test out our gear and learn how to get the most out of its functionality – That’s what exhibiting is all about,” added John.

Needless to say, this is just the beginning of Physical Company’s expansion plans. With a healthy operational platform, Physical Company are already looking to rebook their pitch for FIBO 2015! Watch this Space!


Next Stop FitPro 18th – 19th July – ExCel London