Active4Less choose Physical Company for new club launch

Posted on: 14/03/2014 In Category Studio Active4Less choose Physical Company for new club launch

Physical Company have supplied Active4Less with equipment to kit out their new fitness club in Luton, Bedfordshire.   The leading value fitness chain has installed a comprehensive range of functional and sport specific kit as well as free weights to use in the gym and studio area.  The kit perfectly complements equipment supplied by Star Trac®, which includes their Leverage™ and Inspiration® resistance ranges, and E Series Cardio equipment.  Physical Company has also provided flooring to cover 120 square metres of the free weight area and functional training zones.

Active4Less Managing Director Declan Ryan wanted to offer new equipment for members that would encourage them to try something different.  

“We knew about Physical Company and had heard of their excellent customer service.” says Declan.  “With the launch of our new club we wanted to create an exciting environment for our customers. We put together a ‘wish list’ of kit and the Physical Company sales team also suggested other products that would work well and add variety for members.  One new product we liked was Stroops Slastix® resistance bands.  We have opted for a range of Stroops products so we can offer fun and functional small group classes that will allow interaction between members.”

Kit including PU Dumbbells, Olympic Plates, The Human Trainer, The GRID, Medicine Balls, BOSU® Balance Trainers and Stability Balls is just some of the equipment which has been installed at Active4Less. In addition to Stroops, The Surge – a new unique water-filled tube that offers dynamic-fluid resistance training – was also added to the order. “Physical Company had everything we needed.  They delivered it promptly which made it easier for us to open on time!” says Declan

Active4Less offer monthly memberships from £15.95. This price includes full use of the gym, functional zones, fitness classes, sauna and steam room.   At £19.95 members can use all facilities with the addition of small group training, complimentary energy shakes and a body composition test.

For more press information contact caroline@actionpr.co.uk/ 020 7300 7380